Generate donations

Generating more donations thanks to cross-media advertising
Caritas Switzerland

Caritas aims to help the poorest people in the world. During the pandemic, donations were particularly important. In order to appeal to public solidarity efficiently and generate a large amount of donations, Caritas opted for a cross-media approach. The campaign was a complete success.

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Highly impressive results

2.3 million

display ad impressions
>90,000

total responses
5,000

letters sent to respondents

Our approach

Post Advertising designed a compelling cross-media campaign for Caritas’s donation appeal. The campaign was carried out over a week, with intensive advertising. A virtual assistance package was used to strengthen the appeal. This could be sent directly to those in need.

We supported Caritas across different channels and phases with the following measures:

Awareness

Running display ads
A selected target group received an e-mail with a personal greeting

Remarketing

Recipients of display ads were sent an e-mail containing a link to a landing page where they could learn more.

Reminder

Anyone who clicked on the link in one of the two e-mails received a letter with an inpayment slip the next working day.
Respondents (those who opened and clicked) to the previous e-mails were contacted again with a follow-up e-mail.

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In this campaign, we combined digital and analogue channels for our donations appeal. We were particularly impressed by the technology used to identify users and to assign an e-mail and postal address to them. We were delighted by the high opening rate of the e-mails.
Christoph Keiser, Head of Online Fundraising at Caritas Switzerland