Raise your profile, Increase revenue
From Ticino to your shopping basket
Rapelli – ORIOR Food AG
Rapelli drew attention to its online shop in German-speaking Switzerland with an e-mail and postcard. Working with Swiss Post Advertising, the Ticino-based specialist for meat and charcuterie products addressed potential new customers in a targeted manner. The cross-media campaign generated 1,532 sessions in the online shop and achieved the order target.
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Highly impressive results
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A total of 136,735 e-mails sent
with an opening rate of 20.86% (initial) and 65.42% (reminder) and a click rate of 1.51% and 2.71% respectively
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1,151 postcards
sent to people who clicked on the initial e-mail
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1,532 sessions
in the online shop
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Orders
generated
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Visibility
of the online shop increased
Our approach
Rapelli’s online shop brings moments of pleasure from Ticino to homes. To raise awareness of its products in German-speaking Switzerland, attract new customers and generate orders, the meat and charcuterie specialist worked with Swiss Post Advertising to launch a cross-media campaign with affinity-based retail food targeting.
Whetting appetites through e-mails and postcards
A two-stage e-mail campaign with an initial e-mail and a reminder e-mail drew the selected target group’s attention to the offer. Anyone who clicked on a link in the initial e-mail also received a postcard addressed to them. In this way, Rapelli took advantage of the interest that had been shown and provided further impetus for an order.
The campaign generated a total of 1,532 sessions in the online shop. Orders can be assigned to the campaign through the promotion code. This provides evidence that Rapelli achieved its order target in quantitative terms as well.
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Our collaboration with Swiss Post Advertising has enabled us to specifically test a cross-media approach and better understand how e-mail and addressed mailing can complement each other. The campaign provided us with valuable insights on targeting, creation and the customer journey that we can use for future activities.
Beatrice Pezzani, Head of Digital Marketing and Communication, Rapelli – ORIOR Food AG
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